I've attended a few conferences on artificial intelligence (AI), but one last week drove home some concepts to discuss. While it might seem I'm picking on The University of Texas, Austin, McCombs School of Business, I'm not. All their CATT 2021 Global Analytics Summit did is clarify some ideas. The key problem is that conference organizers don't seem to be clearly differentiating between two different business audiences. There are two very different business audiences interested in AI.

All businesses will be affected by AI in the coming years, and the impact for most will be significant. As a business executive, are you prepared for what this will mean for you and your organisation? This introduction to artificial intelligence may help. It's aimed primarily at business leaders new to AI, and its focus is on understanding what AI is and means in a business context. It's a self-contained extract from a longer piece first published on AIPrescience.com.

LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom, recently launched a new product, Professional Audiences, leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location and title. The details to construct a very detailed audience segment for the B2B space were missing, acknowledges Anna Nicanorova, VP of engineering at Annalect. "LinkedIn provides the professional perspective on audiences," she said, explaining how the technology works. "The hope is to feed the bag of [keyword] tags based on B2B audiences back into Omni and target consumer audiences," Nicanorova said, calling it the company's "bag of words strategy."